Over the last three months, I've encountered numerous users expressing their discontent with the Netflix streaming service, particularly in its recommendations that often fail to align with their preferences. While there are additional issues I've observed, the overarching concern is users' dissatisfaction with the content they desire and are actively seeking. My motivation for delving into this stems from a desire to showcase my comprehensive research skills, understanding of user behavior, adeptness in identifying pain points, and the capacity to propose potential solutions that would not only appease users but also align with the goals of the organization.